Hello!
I’m Mat Schwenker
Marketing & Communications
About me
A creative in Waterloo, ON
Ambitious, creative, and career-focused individual with wide-ranging experience in digital marketing, social media, events, and design.
I specialize in paid and organic social media marketing, email marketing, event planning, web design, and digital campaign planning. Additionally, I’m proficient in using the Adobe Creative Suite and love to be challenged in new and exciting ways.
I’m passionate about the work that I do and always eager to connect with other marketers.
I have my Bachelor of Public Relations, and I am always looking for new ways to learn and grow.
Experience
Marketing Communications Specialist
GVF group of companies
2017 – Present
Currently working as a key member of the marketing department in developing, implementing, and executing communication projects and initiatives that support the strategic goals of multiple divisions within the GVF group of companies. Presently using my diverse set of skills to tackle various responsibilities and projects that include, but are not limited to:
- Designing and developing internal and external email communication campaigns.
- Internal and external event planning, booking, and oversight.
- Management of the social media team and oversight of all platforms for division brands.
- Video production, creation, and editing.
- Manage employee branded clothing program and work with suppliers to develop and acquire high-quality promotional materials.
- Website design, maintenance, and management.
- Curation and management of Canada Post marketing mailing list.
- General graphic design.
Client Happiness Specialist
The Marketing Multi-tool
2015- 2017
- Worked as the Client Happiness Specialist at The Marketing Multi-tool. I was responsible for a variety of different tasks including developing new customer relationships, client liaison, brand development, social media implementation and development, and communications management. Through a host of responsibilities, I helped to develop strong relationships with local businesses and aid them in their growth and future development.
Events & Marketing Assistant
2014
- Worked as the Events and Marketing Assistant for the non-profit organization KidsAbility. I was responsible for a variety of different tasks including third-party event coordination, internal event planning, donor relations and cultivations, and marketing support. This co-op helped me to refine my event planning and campaign development skills to improve my proficiency in Marketing and Public Relations.
- Achievements include the Development of a Holiday Card Campaign where I managed a fundraising/ donor appreciation campaign from beginning to end
Education & SKills
Skills
Event Planning
Social Media Management
Video Production & Editing
Web Design & Maintenance
Graphic Design
Email Marketing
Bachelor Degree, Public Relations
Conestoga College
2011 – 2015
Public relations is the management of communication between an organization and the public. This program helped to develop and hone my skills in employee communication, media relations, investor relations, marketing and specialized communication, and strategic thinking. This course helped to provide me with critical thinking skills and practical experience required to manage reputations, responses, and relationships on behalf of numerous organizations.
Expedition Plus Program
Emmanuel Bible College
2011
Recent Work
